Job Responsibilities:
Brand Marketing Plan
1、Support annual Comfort IBP planning to translate brand vision into communication and activation plan
2、Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake
3、Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking
EC Business development
1、Lead Brand EC monthly building block planning and tracking
2、Lead monthly brand business review